We’re lucky to work with some of the best in their fields—talented humans who’ve become
collaborators, partners, and good friends to share the journey.
Recent Cases
Problem: Brand known primarily for home cleaning appliances, and now is entering the global beauty space.
Insight: Brand has the ability to defend its foundational principles around: innovation and engineering.
Solution: Incorporate influencers, ambassadors, athletes, press and media to help tell the story
to a skeptical younger audience.
KPI: Product and distribution
expansion into 45+ markets
Problem: Consumer segmentation research is taking too long and is not accurately predicting trends. They are following the trend.
Insight: AI technology is moving rapidly and can mimic consumer persona behaviors.
Solution: Partner with Google and Gemini on a Synthetic Persona AI tool that can identify consumer segments that are frqeuently messed in traditional methodologies.
KPI: 50% faster than current metholodgy. Identification of a new segment and reinforcement of existing segments prior to go to market within a 8-12 week cycle.
Problem: With changing business conditions and waning consumer interests due to global economic, conditions need to analyze, create and execute on the white space opportunity present.
Insight: There is an opportunity to merge direct to consumer Action Sports with street Lifestyle. With speed to market, the right brand can captialize.
Solution: Create a Go-To-Market framework to embody a 360° approach to product, sales and marketing via a social-first, DTC ecosystem where passion drives CRM and sales.
KPI: Tastemaker buzz in Summer 25. Soft product launch in Fall 25.
